Jeffrey MacKie-Mason Dept of Economics School of Information information systems, digital content, human behavior, online behavior
Ganesh Iyer Haas School of Business competitive marketing strategy, internet strategy and e-commerce, information design, distribution channels, advertising and communication, bounded rationality
J. Miguel Villas-Boas Haas School of Business economics, competitive strategy, industrial organization, marketing strategy, customer relationship management, internet strategies, information acquisition, marketing
Rhonda Righter Dept of Industrial Engineering & Operations Research stochastic systems, service operations, scheduling and load balancing, telecommunications, computer and internet communications
Steve Tadelis Haas School of Business ecommerce, contracts and procurement, economics of organization, game theory, theory of the firm and industrial organization