Find UC Berkeley Faculty

sociology, trust, social media, social psychology, misinformation, disinformation, social networks, collective action, social exchange, information exchange, social incentives, reputation, internet research, online research, online behavior, human-computer interaction, data science, biosensors, virtual reality

information systems, digital content, human behavior, online behavior

behavior economics, economic analysis, Online Markets, economics, strategy

moral psychology, consumer behavior and decision making, self and social judgment

consumer judgements and choice, impression management, incentives, prosocial behavior, word of mouth, social consumption, corporate social responsibility

online marketing, search advertising, network economics, social networks

Idiographic Science, Group-to-Individual Generalizability, Personalization, EMA, Time Series, physiology, Methods and Statistics

information policy, law, privacy, security, machine learning and artificial intelligence