Research Expertise and Interest

online marketing, search advertising, network economics, social networks

Research Description

Zsolt Katona is Cheryl and Christian Valentine Professor at the Haas School of Business. Katona joined Berkeley Haas in 2008 as an assistant professor of marketing. His research focuses on online marketing strategy, networks, and social media. He studies how firms can better take advantage of new digital technologies and how they can integrate them into their marketing mix.

Katona is faculty director of the Fisher Center for Business Analytics at the Haas School. He was named a Marketing Science Institute Scholar awardee and was a Barbara and Gerson Bakar Faculty Fellow. He is associate editor of the journals Management Science and Marketing Science, and serves on the editorial board of the International Journal of Research in Marketing. Before joining Berkeley Haas, Katona received his PhD in management (marketing) from INSEAD. He also holds a PhD in computer science and an MSc in Mathematics, Eotvos Lorand University, Hungary.