Clayton Critcher

Clayton Critcher

Title
Assistant Professor of Marketing
Department
Haas School of Business
Phone
(510) 643-7793
Research Expertise and Interest
the self (self-insight, self-affirmation, self-regulation), judgment and decision making, moral psychology, social cognition
Research Description

I am interested in how people come to understand themselves, form impressions of others, and operate as political, economic, and moral beings in a challenging and complicated world. As a judgment and decision making (JDM) and social cognition researcher, I examine the sophisticated and clever ways that people go about achieving these many goals, as well as the inevitable shortcomings that arise in such a complex pursuit. As reflected in my diverse research programs, I believe that the level of analysis afforded by social psychological and related methods allows for meaningful examination of a wide range of human experience.

In the News

In the News

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