Clayton Critcher

Clayton Critcher

Title
Associate Professor
Department
Haas School of Business
Phone
(510) 643-8343
Research Expertise and Interest
Social judgment and decision making, moral psychology, self and social insight
Research Description

Clayton Critcher is an Associate Professor of Marketing, Cognitive Science, and Psychology.   He is interested in how people come to understand themselves, form impressions of others, and operate as political, economic, and moral beings in a challenging and complicated world. As a judgment and decision making (JDM) and social cognition researcher, he examines the sophisticated and clever ways that people go about achieving these many goals, as well as the inevitable shortcomings that arise in such a complex pursuit. As reflected in his diverse research programs, he believes that the level of analysis afforded by social psychological and related methods allows for meaningful examination of a wide range of human experience.

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Featured in the Media

Please note: The views and opinions expressed in these articles are those of the authors and do not necessarily reflect the official policy or positions of UC Berkeley.
September 8, 2020
Bryan Robinson
Clayton Critcher and David Dunning at the University of California, Berkeley conducted a series of studies showing that positive affirmations function as "cognitive expanders," bringing a wider perspective to diffuse the brain's tunnel vision of self-threats. Their findings show that affirmations help us transcend the zoom-lens mode by engaging the wide-angle lens of the mind. Self-affirmations helped research participants cultivate a long-distance relationship with their judgment voice and see themselves more fully in a broader self-view, bolstering their self-worth.
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