Research Bio

Clayton Critcher is a behavioral scientist and psychologist whose research investigates self and social perception, moral judgment, political psychology, and consumer behavior. He is best known for his work on how people's judgments and decisions show evidence of both bias and sophistication when operating in the social, moral, political, and consumer domains. Critcher’s research integrates social psychology, behavioral economics, and marketing to study topics such as self-concept, bias, and moral decision-making in organizations. His work contributes to understanding human judgment and behavior in business and everyday life.

He is Professor of Marketing at UC Berkeley’s Haas School of Business and Faculty Affiliate at the Institute of Personality and Social Research. His research has been published in the Journal of Personality and Social Psychology, Psychological Science, and the Journal of Consumer Research, among other leading academic and popular outlets. Critcher received an early-career award from the Society for Personality and Social Psychology and a best paper award from the European Social Cognition Network. At Berkeley, he teaches marketing to full-time MBA students and mentors PhD student as co-director of the Social & Moral Judgment Lab.

Research Expertise and Interest

moral psychology, consumer behavior and decision making, self and social judgment