Research Expertise and Interest
moral psychology, consumer behavior and decision making, self and social judgment
Research Description
Clayton Critcher is the Joe Shoong Chair of Business and a Professor of Marketing, Cognitive Science, and Psychology. He is interested in how people come to understand themselves, form impressions of others, and operate as political, economic, and moral beings in a challenging and complicated world. As a judgment and decision making (JDM) and social cognition researcher, he examines the sophisticated and clever ways that people go about achieving these many goals, as well as the inevitable shortcomings that arise in such a complex pursuit. As reflected in his diverse research programs, he believes that the level of analysis afforded by social psychological and related methods allows for meaningful examination of a wide range of human experience.
In the News
How the ‘I approve’ tagline boosts nasty political ads
Global Warming: Science or Sensation? Feeling Warm Makes People More Likely to Believe
The debate over the veracity of global warming may be judged not by pure science but rather, perception. Being in a warm room can make the idea of global warming seem more likely, according to Clayton Critcher, assistant professor of marketing at the Haas School of Business.