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Main menu

  • Research Highlights
  • Expertise Finder
  • Research Units
  • How to
    • Secure Funding
      • Contracts, Gifts and Grants
      • Industry Consortia
      • Funding Opportunities
      • UCB Grant Life Cycle
      • Berkeley Research Development Office
      • Impacts of White House Executive Orders and Agency Directives
    • Ensure Compliance
      • Research Policies & Administration
      • Research Compliance
      • Intellectual Property & Tech Transfer
      • Research Personnel
      • Field and International Research
    • Locate Facilities
      • Core Facilities
      • Berkeley Research Infrastructure Commons (RIC)
      • Research Computing and Data Management
      • Field Stations, Research Forests, and Museums
    • For VCR Units
      • ORU Policies
      • VCRO Finance and Human Resources

Utilities navigation

  • About Us
    • Vice Chancellor Yelick
    • Associate Vice Chancellor Siu
    • Staff Contacts
    • Organizational Chart
    • Current Searches
    • Research Advisory Groups and Initiatives
    • Former Leadership
  • News

Find UC Berkeley Faculty

Search by keyword or research area. Use quotes for exact phrases — e.g., "computational biology".
Faculty Photo, Clayton R. Critcher, 09/27/23 Clayton Critcher
Haas School of Business
moral psychology, consumer behavior and decision making, self and social judgment
Celia Gaertig Celia Gaertig
Haas School of Business
marketing, consumer behavior and decision making
Ming_Hsu in outside environment Ming Hsu
Haas School of Business
decision-making, neuroeconomics, neuromarketing, consumer neuroscience, cognitive neuroscience, behavioral economics
Photo of Professor Rachel Gershon at Haas Rachel Gershon
Haas School of Business
consumer judgements and choice, impression management, incentives, prosocial behavior, word of mouth, social consumption, corporate social responsibility
Leif Nelson Leif Nelson
Haas School of Business
consumer well being, consumer preferences and choices, human judgement, decision-making, consumption experience
headshot of Ellen Evers Ellen Evers
Haas School of Business
moral psychology, collecting, judgment and decision making, pattern perception
headshot of Ned Augenblick Ned Augenblick
Haas School of Business
behavior economics, economic analysis, Online Markets, economics, strategy
Dmitry Taubinsky Dmitry Taubinsky
Dept of Economics
behavioral economics, tax policy, soda taxes, payday loans, household consumption and portfolio choice, energy policy, health, gambling, state-run lotteries, inflation expectations, nudges
J. Miguel Villas-Boas J. Miguel Villas-Boas
Haas School of Business
economics, competitive strategy, industrial organization, marketing strategy, customer relationship management, internet strategies, information acquisition, marketing
ARE PhD students and Sofia Villas-Boas Sofia Villas-Boas
Dept of Agricultural & Resource Economics
economics, industrial organization and applied econometrics, agricultural & resource economics, consumer behavior and decision making
University of California, Berkeley

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