Research Expertise and Interest
sociology, trust, social media, social psychology, misinformation, disinformation, social networks, collective action, social exchange, information exchange, social incentives, reputation, internet research, online research, online behavior, human-computer interaction, data science, biosensors, virtual reality
Coye Cheshire applies social psychological theories to investigate online information problems. He aims to advance our understanding of online cooperation, trust and prosocial behavior while combating distrust and misinformation. His recent research includes: trust in online health information, affordances and limitations of searching for health information online, remediation of online harms for adolescents, fairness and sensemaking about tipping in the gig economy, and trust-building in different forms of social exchange. He uses mixed methodological approaches, including laboratory and field experiments, longitudinal and cross-sectional survey analysis, online behavioral log analysis, and in-depth qualitative interviews.