Research Expertise and Interest

economics, competitive strategy, industrial organization, marketing strategy, customer relationship management, internet strategies, information acquisition, marketing

Research Description

J. Miguel Villas-Boas is the J Gary Shansby Professor of Marketing Strategy.  He has published extensively in competitive strategy, design of marketing organizations, distribution channels, customer relationship management, customer recognition, product line design, and industrial organization. His research has appeared in several journals, including Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research, and Journal of Economics and Management Strategy. His current research interests include competitive strategy, pricing in the digital economy, choice, information, and assortment decisions with evaluation costs, industry dynamics, and corporate social responsibility. He has also consulted in the telecommunications and the banking industries.