Research Expertise and Interest

competitive marketing strategy, internet strategy and e-commerce, information design, distribution channels, advertising and communication, bounded rationality

Research Description

Ganesh Iyer is the Edgar F. Kaiser Professor of Business Administration at Berkeley Haas.  His research uses economic theory to study marketing strategy problems. He has written extensively on various areas of marketing strategy, including the coordination of product distribution, marketing information, internet strategy, strategic communication, and bounded rationality in marketing strategy. His research has won the Little Award in 2000 for the best paper published in Management Science and Marketing Science, and he has been a finalist for this best paper award on four other occasions (1998, 2003, 2005 and 2012). His papers have also been finalists for the Informs Society of Marketing Science Long Term Impact Award in 2012, 2013 and 2014.

Iyer received his PhD from the University of Toronto, and he was previously on the faculty at Olin Business School, Washington University in St. Louis. He is currently a Senior Editor for Marketing Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He was also a member of the Board of the Informs Society for Marketing Science as Secretary of the Board from 2012-2016. He has served as the Associate Dean for Academic Affairs and Chair of Faculty of Berkeley Haas from 2008-2010, Member and Chair of the Berkeley Haas Policy and Planning Committee from 2012-2014, and Chair of the school’s Marketing Group from 2010-2011.