Find UC Berkeley Faculty

Research Expertise and Interest

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Name

Department

Ming Hsu

Haas School of Business

decision-making, neuroeconomics, neuromarketing, consumer neuroscience, cognitive neuroscience, behavioral economics

Abbye Atkinson

School of Law

bankruptcy, consumer law and protection

Leif Nelson

Haas School of Business

consumer well being, consumer preferences and choices, human judgement, decision-making, consumption experience

Celia Gaertig

Haas School of Business

marketing, consumer behavior and decision making

Michael Yartsev

Dept of Bioengineering

Dept of Neuroscience

neuroscience, engineering

Matthew Walker

Dept of Psychology

sleep, neuroscience

Frederic Theunissen

Dept of Integrative Biology

Dept of Neuroscience

behavior, cognition, brain, psychology, birdsong, vocal learning, audition, neurophysiology, speech perception, computational neuroscience, theoretical neuroscience

Marla Feller

Dept of Molecular & Cell Biology

Dept of Neuroscience

neurophysiology, developmental neuroscience

Olivia Natan

Haas School of Business

product variety, platform markets, information frictions, consumer search

Ronald Dahl

School of Public Health

adolescence, brain development, behavioral and emotional health, pubertal maturation, affective neuroscience, social neuroscience

Hillel Adesnik

Dept of Molecular & Cell Biology

Dept of Neuroscience

neural basis of perception, neuroscience, neurobiology

Faculty Photo, Clayton R. Critcher, 09/27/23

Clayton Critcher

Haas School of Business

moral psychology, consumer behavior and decision making, self and social judgment

William Jagust

Dept of Neuroscience

neuroscience, cognition, brain aging, dementia, imaging, Alzheimer's disease

Bruno Olshausen

Dept of Neuroscience

School of Optometry

visual perception, computational neuroscience, computational vision

Prasad Krishnamurthy

School of Law

financial regulation, consumer finance, antitrust and competition policy, law and economics, distributive justice

Stephan Lammel

Dept of Neuroscience

neuroscience, Optogenetics, dopamine, motivation, reward, electrophysiological techniques

Sofia Villas-Boas

Dept of Agricultural & Resource Economics

economics, industrial organization and applied econometrics, agricultural & resource economics, consumer behavior and decision making

John G. Flanagan

School of Optometry

glaucoma, diabetic eye disease, neuroscience, neurobiology

Michael DeWeese

Dept of Neuroscience

Dept of Physics

machine learning, computation, systems neuroscience, auditory cortex, neural coding, statistical mechanics

Na Ji

Dept of Neuroscience

Dept of Physics

neuroscience, microscopy techniques, in vivo imaging, biophotonics, biophysics, adaptive optics, optics

Markita del Carpio Landry

Dept of Chemical & Biomolecular Engineering

Dept of Neuroscience

nanomaterials, fluorescence microscopy, sensors, imaging, neuroscience, plant engineering

Rachel Gershon

Haas School of Business

consumer judgements and choice, impression management, incentives, prosocial behavior, word of mouth, social consumption, corporate social responsibility

Michael Silver

Dept of Neuroscience

School of Optometry

cognitive neuroscience, pharmacology, psychedelics, learning, attention, visual perception, neuroimaging

Daniel McFadden

Dept of Economics

latent variable models, choice modeling, econometric modeling, sampling theory, production theory, consumer theory

Abhay Aneja

School of Law

law and economics, law and society, consumer law and protection, international and comparative law, racial and social justice

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