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Main menu

  • Research Highlights
  • Expertise Finder
  • Research Units
  • How to
    • Secure Funding
      • Contracts, Gifts and Grants
      • Industry Consortia
      • Funding Opportunities
      • UCB Grant Life Cycle
      • Berkeley Research Development Office
      • Impacts of 2025 Federal Executive Orders and Directives
    • Ensure Compliance
      • Research Policies & Administration
      • Research Compliance
      • Intellectual Property & Tech Transfer
      • Research Personnel
      • Field and International Research
    • Locate Facilities
      • Core Facilities
      • Berkeley Research Infrastructure Commons (RIC)
      • Research Computing and Data Management
      • Field Stations, Research Forests, and Museums
    • For VCR Units
      • ORU Policies
      • VCRO Budget Resources
      • VCRO HR Resources

Utilities navigation

  • About Us
    • Vice Chancellor Yelick
    • Associate Vice Chancellor Siu
    • Staff Contacts
    • Organizational Chart
    • Current Searches
    • Research Advisory Groups and Initiatives
    • Former Leadership
  • News

Find UC Berkeley Faculty

Use quotes to search for an exact phrase. Example: "computational biology"
Leif Nelson Leif Nelson
Haas School of Business
consumer well being, consumer preferences and choices, human judgement, decision-making, consumption experience
Daniel McFadden Daniel McFadden
Dept of Economics
latent variable models, choice modeling, econometric modeling, sampling theory, production theory, consumer theory
Photo of Professor Rachel Gershon at Haas Rachel Gershon
Haas School of Business
consumer judgements and choice, impression management, incentives, prosocial behavior, word of mouth, social consumption, corporate social responsibility
Celia Gaertig Celia Gaertig
Haas School of Business
marketing, consumer behavior and decision making
headshot of Abby Atkinson Abbye Atkinson
School of Law
bankruptcy, consumer law and protection
Olivia Natan standing with arms crossed in outdoor setting Olivia Natan
Haas School of Business
product variety, platform markets, information frictions, consumer search
ARE PhD students and Sofia Villas-Boas Sofia Villas-Boas
Dept of Agricultural & Resource Economics
economics, industrial organization and applied econometrics, agricultural & resource economics, consumer behavior and decision making
Faculty Photo, Clayton R. Critcher, 09/27/23 Clayton Critcher
Haas School of Business
moral psychology, consumer behavior and decision making, self and social judgment
Ming_Hsu in outside environment Ming Hsu
Haas School of Business
decision-making, neuroeconomics, neuromarketing, consumer neuroscience, cognitive neuroscience, behavioral economics
Prasad Krishnamurthy Prasad Krishnamurthy
School of Law
financial regulation, consumer finance, antitrust and competition policy, law and economics, distributive justice
headshot of Abhay Aneja Abhay Aneja
School of Law
law and economics, law and society, consumer law and protection, international and comparative law, racial and social justice
Chris Hoofnagle Chris Jay Hoofnagle
School of Law
consumer protection, internet law, privacy, computer crime, criminal procedure, law and technology, public choice theory, federal trade commission, federal communications commission, class action litigation, cyber security, cybersecurity, quantum information, national security
Photo of Wesley H. Holliday Wesley Holliday
Dept of Philosophy
logic, social choice theory
Joan Walker Joan Walker
Dept of Civil and Environmental Engineering
behavioral modeling, discrete choice analysis, travel behavior
Janelle Scott Janelle Scott
School of Education
Dept of African American Studies
educational policy, charter schools, politics of education, race and education, school choice, desegregation, philanthropy and education, advocacy
Kosa Goucher-Lambert Kosa Goucher-Lambert
Dept of Mechanical Engineering
design theory and methods, automation, decision-making applied to engineering teams and individuals, ideation and creativity, analogical reasoning in design, preference modeling and design attribute optimization, design cognition, neuroimaging methods applied to design, sustainable design, New product development, crowdsourcing and collaboration
Dmitry Taubinsky Dmitry Taubinsky
Dept of Economics
behavioral economics, tax policy, soda taxes, payday loans, household consumption and portfolio choice, energy policy, health, gambling, state-run lotteries, inflation expectations, nudges
Dara O'Rourke Dara O'Rourke
Dept of Environmental Science, Policy & Management
globalization, sustainability, labor and environmental policy, supply chains, consumers, information-based regulation, environmental justice, sustainability transitions, disruptive innovation
James Robinson, Professor of Health Economics James Robinson
School of Public Health
industrial policy in the life sciences, pharmaceutical pricing, regulation of medical devices, comparative health systems
Charlan Jeanne Nemeth Charlan Jeanne Nemeth
Dept of Psychology
decision making, jury decision making, influence and persuasion, creativity in small groups, managing innovation in organizations, psychology of creative scientists and entrepreneurs, corporate cultures, diversity of team members, brainstorming, psychology and law
Gary Karpen Gary Karpen
Dept of Molecular & Cell Biology
gene expression, cell biology, chromosome structure and function, drosophila melanogaster, centromere identity and function, biophysics, condensed phases
Headshot of Professor Adam Yala Adam Yala
Computational Precision Health Program
Dept of Statistics
Division of Computer Science (EECS)
artificial intelligence, health
Karen Trapenberg Frick Karen Trapenberg Frick
Dept of City & Regional Planning
political polarization, politics of infrastructure, transportation policy and planning
Fei Xu Fei Xu
Dept of Psychology
cognitive development, language development, learning mechanisms, statistical learning and statistical inference, conceptual development, developmental psychology, word learning, physical reasoning, social cognition in infants and children, learning in infants and young children, computational models of cognitive development, cognitive development and AI models, psychology and philosophy
Carlos F. Noreña Carlos Norena
Dept of History
Roman history
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University of California, Berkeley

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