Research Bio

Celia Gaertig is a behavioral scientist whose research investigates decision-making, advice taking, and communication under uncertainty. She is best known for her work on how people interpret probabilistic information, including studies of confidence expression and advice evaluation. Her methods integrate experimental psychology, behavioral economics, and data science to illuminate how individuals and organizations make decisions in uncertain environments. Gaertig’s findings have advanced understanding of how communication shapes trust, persuasion, and accuracy in decision?making.

She is Professor of Marketing at UC Berkeley’s Haas School of Business, where she teaches courses on consumer behavior and judgment and decision-making. Her research has been published in the Journal of Consumer Research, Management Science, Psychological Science, and Journal of Experimental Psychology. She has received awards from professional associations in psychology and marketing for early contributions to decision science. Her expertise spans decision science, consumer behavior, communication, and behavioral economics.

Research Expertise and Interest

marketing, consumer behavior and decision making