Leif Nelson Haas School of Business consumer well being, consumer preferences and choices, human judgement, decision-making, consumption experience
Rachel Gershon Haas School of Business consumer judgements and choice, impression management, incentives, prosocial behavior, word of mouth, social consumption, corporate social responsibility
Clayton Critcher Haas School of Business moral psychology, consumer behavior and decision making, self and social judgment
Daniel McFadden Dept of Economics latent variable models, choice modeling, econometric modeling, sampling theory, production theory, consumer theory
Joan Walker Dept of Civil and Environmental Engineering behavioral modeling, discrete choice analysis, travel behavior
Don Moore Haas School of Business negotiation, judgment and decision making, Overconfidence, biases, forecasting
Chris Jay Hoofnagle School of Law consumer protection, internet law, privacy, computer crime, criminal procedure, law and technology, public choice theory, federal trade commission, federal communications commission, class action litigation, cyber security, cybersecurity, quantum information, national security
Ellen Evers Haas School of Business moral psychology, collecting, judgment and decision making, pattern perception
Sofia Villas-Boas Dept of Agricultural & Resource Economics economics, industrial organization and applied econometrics, agricultural & resource economics, consumer behavior and decision making
Dmitry Taubinsky Dept of Economics behavioral economics, tax policy, soda taxes, payday loans, household consumption and portfolio choice, energy policy, health, gambling, state-run lotteries, inflation expectations, nudges
Olivia Natan Haas School of Business product variety, platform markets, information frictions, consumer search
Janelle Scott School of Education Dept of African American Studies educational policy, charter schools, politics of education, race and education, school choice, desegregation, philanthropy and education, advocacy
Elliot Turiel School of Education development, education, cognition, human development, development of social judgments and action, the development of moral reasoning, children’s conceptions of authority, rules in school settings, culture and social development
Ming Hsu Haas School of Business decision-making, neuroeconomics, neuromarketing, consumer neuroscience, cognitive neuroscience, behavioral economics
Prasad Krishnamurthy School of Law financial regulation, consumer finance, antitrust and competition policy, law and economics, distributive justice
Juliana Schroeder Haas School of Business social cognition, judgment and decision making, interpersonal and intergroup processes, social psychology, organizational performance, negotiations, morality, decision-making, conversation/communication
Abhay Aneja School of Law law and economics, law and society, consumer law and protection, international and comparative law, racial and social justice
Dara O'Rourke Dept of Environmental Science, Policy & Management globalization, sustainability, labor and environmental policy, supply chains, consumers, information-based regulation, environmental justice, sustainability transitions, disruptive innovation
Laurie Wilkie Dept of Anthropology anthropology, historical archaeology, oral history, material culture and ethnic identity, family and gender relations, North America, Northern California, Caribbean, Bahamas, African consumerism, creolization, multi-ethnic community
James Robinson School of Public Health industrial policy in the life sciences, pharmaceutical pricing, regulation of medical devices, comparative health systems
Eileen A. Lacey Dept of Integrative Biology evolutionary biology, population, mammals, behavioral ecology, vertebrates, molecular genetics, subterranean rodents, Argentina, Chile
Pierre-Olivier Gourinchas Dept of Economics Haas School of Business economics, exchange rate, lending booms, consumption, capital flows, global imbalances, external adjustment, international prices, international portfolios, financial crises, eurozone crisis