Research Expertise and Interest

consumer judgements and choice, impression management, incentives, prosocial behavior, word of mouth, social consumption, corporate social responsibility

Research Description

Rachel Gershon is an assistant professor of Marketing at Haas Business School. Her research develops insights into consumer judgments and choice with an emphasis on social and prosocial behavior. She received her doctorate at the Olin Business School, Washington University in St. Louis. Prior to graduate school, she studied Philosophy, Neuroscience, and Psychology at Washington University.

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