Leif Nelson

Research Bio

Leif Nelson is the Ewald T. Grether Professor in Business Administration & Marketing, a Barbara and Gerson Bakar Faculty Fellow, and a Distinguished Teaching Fellow at Berkeley Haas.

Research Expertise and Interest

consumer well being, consumer preferences and choices, human judgement, decision-making, consumption experience

Teaching

Courses taught during the three most recent terms
2026 Spring

  • Senior Honors Thesis  [ECON H195B]  

  • Individual Research in Business Problems  [PHDBA 299A]  

2025 Fall

  • Marketing Research: Tools and Techniques for Data Collection and Analysis  [EWMBA 261]  

  • Marketing Research: Tools and Techniques for Data Collection and Analysis  [MBA 261]  

  • Individual Research in Business Problems  [PHDBA 299A]  

2025 Spring

  • Senior Honors Thesis  [ECON H195B]  

  • Individual Research in Business Problems  [PHDBA 299A]  

  • Supervised Research: Social Sciences  [UGIS 192B]