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Main menu

  • Research Highlights
  • Expertise Finder
  • Research Units
  • How to
    • Secure Funding
      • Contracts, Gifts and Grants
      • Industry Consortia
      • Funding Opportunities
      • UCB Grant Life Cycle
      • Berkeley Research Development Office
      • Impacts of 2025 Federal Executive Orders and Directives
    • Ensure Compliance
      • Research Policies & Administration
      • Research Compliance
      • Intellectual Property & Tech Transfer
      • Research Personnel
      • Field and International Research
    • Locate Facilities
      • Core Facilities
      • Berkeley Research Infrastructure Commons (RIC)
      • Research Computing and Data Management
      • Field Stations, Research Forests, and Museums
    • For VCR Units
      • ORU Policies
      • VCRO Budget Resources
      • VCRO HR Resources

Utilities navigation

  • About Us
    • Vice Chancellor Yelick
    • Associate Vice Chancellor Siu
    • Staff Contacts
    • Organizational Chart
    • Current Searches
    • Research Advisory Groups and Initiatives
    • Former Leadership
  • News

Find UC Berkeley Faculty

Use quotes to search for an exact phrase. Example: "computational biology"
Olivia Natan standing with arms crossed in outdoor setting Olivia Natan
Haas School of Business
product variety, platform markets, information frictions, consumer search
Leif Nelson Leif Nelson
Haas School of Business
consumer well being, consumer preferences and choices, human judgement, decision-making, consumption experience
Celia Gaertig Celia Gaertig
Haas School of Business
marketing, consumer behavior and decision making
Photo of Professor Rachel Gershon at Haas Rachel Gershon
Haas School of Business
consumer judgements and choice, impression management, incentives, prosocial behavior, word of mouth, social consumption, corporate social responsibility
headshot of Abby Atkinson Abbye Atkinson
School of Law
bankruptcy, consumer law and protection
Photo of Professor Marti Hearst in her office on the UC Berkeley campus Marti Hearst
Division of Computer Science (EECS)
School of Information
information visualization, web search, search user interfaces, human-computer interaction, user interfaces, empirical computational linguistics, natural language processing, online education
Zsolt Katona Zsolt Katona
Haas School of Business
online marketing, search advertising, network economics, social networks
Ming_Hsu in outside environment Ming Hsu
Haas School of Business
decision-making, neuroeconomics, neuromarketing, consumer neuroscience, cognitive neuroscience, behavioral economics
Photo Yuichiro Kamada
Haas School of Business
game theory, social networks, search, Market Design, communication, political economy, marketing
ARE PhD students and Sofia Villas-Boas Sofia Villas-Boas
Dept of Agricultural & Resource Economics
economics, industrial organization and applied econometrics, agricultural & resource economics, consumer behavior and decision making
Prasad Krishnamurthy Prasad Krishnamurthy
School of Law
financial regulation, consumer finance, antitrust and competition policy, law and economics, distributive justice
Faculty Photo, Clayton R. Critcher, 09/27/23 Clayton Critcher
Haas School of Business
moral psychology, consumer behavior and decision making, self and social judgment
headshot of Abhay Aneja Abhay Aneja
School of Law
law and economics, law and society, consumer law and protection, international and comparative law, racial and social justice
Daniel McFadden Daniel McFadden
Dept of Economics
latent variable models, choice modeling, econometric modeling, sampling theory, production theory, consumer theory
Dara O'Rourke Dara O'Rourke
Dept of Environmental Science, Policy & Management
globalization, sustainability, labor and environmental policy, supply chains, consumers, information-based regulation, environmental justice, sustainability transitions, disruptive innovation
Chris Hoofnagle Chris Jay Hoofnagle
School of Law
consumer protection, internet law, privacy, computer crime, criminal procedure, law and technology, public choice theory, federal trade commission, federal communications commission, class action litigation, cyber security, cybersecurity, quantum information, national security
headshot of Laurie Wilkie Laurie Wilkie
Dept of Anthropology
anthropology, historical archaeology, oral history, material culture and ethnic identity, family and gender relations, North America, Northern California, Caribbean, Bahamas, African consumerism, creolization, multi-ethnic community
Kristina Hill Kristina Hill
Dept of Landscape Architecture & Environmental Planning
landscape architecture and environmental planning, urban design, urban ecology, surface hydrology, groundwater, sea level rise, climate change, adaptation, environmental justice, adaptation to flooding, public impact research/scholarship, community-engaged research/scholarship, social justice research, client-based studio teaching, community-based studio teaching
Dmitry Taubinsky Dmitry Taubinsky
Dept of Economics
behavioral economics, tax policy, soda taxes, payday loans, household consumption and portfolio choice, energy policy, health, gambling, state-run lotteries, inflation expectations, nudges
Chi-Yuen Wang Chi-Yuen Wang
Dept of Earth and Planetary Science
earth & planetary science
Image of Courtney Dressing (Photo by Ben Ailes) Courtney Dressing
Dept of Astronomy
exoplanets, stars, habitability, astrobiology
headshot of Hannah Thompson Hannah R Thompson
School of Public Health
epidemiology, physical activity, nutrition and health, childhood and youth, health disparities, school/community partnerships, participatory research, public education, physical education
Bryan Wagner Bryan Wagner
Dept of English
community-engaged research/scholarship, research practice partnership, community-based research partnerships
William Boos William Boos
Dept of Earth and Planetary Science
atmospheric science, climate dynamics, monsoons, Earth's hydrological cycle
David Broockman David Broockman
Dept of Political Science
political representation, elections, public impact research/scholarship, community-engaged research/scholarship, research practice partnership, community-based research partnerships
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University of California, Berkeley

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