Jose Guajardo - Operations Stills Reference

Research Bio

Jose A. Guajardo is Associate Professor at the Haas School of Business, University of California Berkeley. His research examines the impact of service business models in manufacturing industries, and its implications for firm’s competitive strategy and operational performance. His work has characterized the strengths and limitations of services-focused strategies in multiple domains (e.g., sharing economy, solar energy, aerospace). His research has been published in leading academic journals, such as Management Science, Manufacturing and Service Operations Management, Information Systems Research, and Production and Operations Management. At Berkeley, he has been a regular member of the group of faculty recognized for teaching excellence. He also has served as consultant on business analytics and operations strategy for multiple firms in USA and Latin America. 

Research Expertise and Interest

operations strategy, Business Model Innovation, Service Innovation, Sustainable Operations, Business Analytics

In the News

In the developing world, rent-to-own business models offer opportunity, study finds

More than a billion people worldwide lack access to electricity, and even a $15 solar lamp is beyond the financial reach for many of them. Yet businesses have found a way to reach this very-low-income market through rent-to-own programs that combine incremental payments with technology to monitor and lock out non-paying customers. A new paper by Asst. Prof. Jose Guajardo is the first to analyze how usage and payment behavior interact in rent-to-own business models and what works when serving customers in the developing world who have no savings and no credit history. The paper was recently published in Production and Operations Management.
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