Leif Nelson Haas School of Business consumer well being, consumer preferences and choices, human judgement, decision-making, consumption experience
Olivia Natan Haas School of Business product variety, platform markets, information frictions, consumer search
Clayton Critcher Haas School of Business moral psychology, consumer behavior and decision making, self and social judgment
Ming Hsu Haas School of Business decision-making, neuroeconomics, neuromarketing, consumer neuroscience, cognitive neuroscience, behavioral economics
Prasad Krishnamurthy School of Law financial regulation, consumer finance, antitrust and competition policy, law and economics, distributive justice
Sofia Villas-Boas Dept of Agricultural & Resource Economics economics, industrial organization and applied econometrics, agricultural & resource economics, consumer behavior and decision making
Dara O'Rourke Dept of Environmental Science, Policy & Management globalization, sustainability, labor and environmental policy, supply chains, consumers, information-based regulation, environmental justice, sustainability transitions, disruptive innovation
Abhay Aneja School of Law law and economics, law and society, consumer law and protection, international and comparative law, racial and social justice
Daniel McFadden Dept of Economics latent variable models, choice modeling, econometric modeling, sampling theory, production theory, consumer theory
Rachel Gershon Haas School of Business consumer judgements and choice, impression management, incentives, prosocial behavior, word of mouth, social consumption, corporate social responsibility
Laurie Wilkie Dept of Anthropology anthropology, historical archaeology, oral history, material culture and ethnic identity, family and gender relations, North America, Northern California, Caribbean, Bahamas, African consumerism, creolization, multi-ethnic community
Chris Jay Hoofnagle School of Law consumer protection, internet law, privacy, computer crime, criminal procedure, law and technology, public choice theory, federal trade commission, federal communications commission, class action litigation, cyber security, cybersecurity, quantum information, national security
Leif Nelson
