Research Expertise and Interest

quantitative marketing, industrial organization

Research Description

Przemyslaw Jeziorski is an Associate Professor of Marketing and holds the Egon and Joan von Kaschnitz Professorship in Business Administration at Berkeley Haas.  His has published multiple articles in the leading economics and marketing scholarly journals. His research made a contribution to a variety of markets, including mobile money in Africa, sponsored search advertising, radio broadcasting, car insurance, and breast cancer prevention. He developed a successful Berkeley MBA elective covering topics in marketing analytics, such as targeting, churn management, causal analysis, machine learning, and experiment design.