Olivia Natan standing with arms crossed in outdoor setting

Research Bio

Olivia Natan is an assistant professor in Marketing at Berkeley Haas. She studies consumer demand and firm behavior in markets with information frictions. She received her BA in economics from Swarthmore College and her PhD in Marketing from University of Chicago Booth School of Business.

Research Expertise and Interest

product variety, platform markets, information frictions, consumer search

In the News

Teaching

Courses taught during the three most recent terms
2026 Spring

  • Marketing Analytics  [EWMBA 263]  

  • Marketing Analytics  [EWMBA 263]  

  • Marketing Analytics  [MBA 263]  

  • Special Research Topics in Marketing  [PHDBA 269D]  

  • Individual Study for Doctoral Students  [PHDBA 602]  

  • Supervised Research: Social Sciences  [UGIS 192B]  

2025 Fall

  • Research Seminar in Marketing  [PHDBA 269S]  

  • Individual Study for Doctoral Students  [PHDBA 602]  

  • Supervised Research: Social Sciences  [UGIS 192B]  

2025 Spring

  • Marketing Analytics  [MBA 263]  

  • Special Topics in Marketing  [UGBA 167]  

  • Supervised Research: Social Sciences  [UGIS 192B]