Research Bio
Olivia Natan is an assistant professor in Marketing at Berkeley Haas. She studies consumer demand and firm behavior in markets with information frictions. She received her BA in economics from Swarthmore College and her PhD in Marketing from University of Chicago Booth School of Business.
Research Expertise and Interest
product variety, platform markets, information frictions, consumer search
In the News
Research Shows How Airline Pricing Really Works
UC Berkeley professor peers into the black box of airline pricing strategies and methods.
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